Brief
To communicate and reinforce the brand of FADA (faculty of art, design & architecture) and encourage attendance at the year-end exhibition. Required to conceptualise a below-the-line strategy to promote this prestigious event. Strategy should be in line with the creative nature of FADA and address the contexts and demographics of the target audience.
Concept 1
WHAT YOU SEE IS WHAT YOU GET/ DON'T JUDGE A BOOK BY ITS COVER ?
This concept is based around the eye which acts as a head, which is 99% true - it shows that what you end up seeing/ judging at an exhibition is purely based on what you see.
"Eyes are the window to the soul" - and the soul of any exhibition is what you see and experience with the naked eye.
MEDIA STRATEGY: Indoor & Outdoor poster, digital invite, digital banner and signage.
Indoor poster
Outdoor poster
Facebook banner
Physical and digital Invite
Toilet signage
Exhibition signage
Other poster versions
Other poster versions
Concept 2
Based on energy and how FADA is electric, ON, relevant and awake. The energy, imagination and design is all switched ON and ready for its audience/ viewer . There are no limits everything is switched on when you visit the FADA exhibition.
MEDIA STRATEGY: Indoor & Outdoor poster, digital invitation, digital banner and signage.
Indoor Poster
Outdoor Poster
Facebook Banner
Physical and Digital Invite
Toilet signage
Exhibition signage